Year
2024
Industry
Sports
Space of work
Video Ad
Timeline
3 Weeks
For the legendary Velòdrom d’Horta de Barcelona, host of the track cycling competitions at the 1992 Olympic Games, we created a social-first film to help the venue reclaim visibility and connect with a new generation. The piece follows young athletes training against the clock, intercut with archival footage from historic races held on the same track. By merging contemporary performance with Olympic heritage, the film celebrates the symbolic power of a place where speed, effort and history continue to coexist.

We built the film around contrast and continuity. New riders pushing their limits are placed side by side with moments from the velodrome’s past, creating a dialogue between generations. Cinematic framing highlights both the intensity of the athletes and the beauty of the architecture, turning the velodrome itself into a central character of the story.



